"I want to make a sh!t load of money... Because the more we make, the more we can give away. And the more other people will think we have a business model worth imitating." Yvon Chouinard - Founder of Patagonia 🏔️

I saw a 264 page mission document yesterday. It looked impressive but by page 17 I was lost.

Yvon said the same thing in 8 words.

✅ Build a business.
✅ Change the world.
✅ Have fun.

Want to share your mission and inspire some folks?

The less words you use, the better it will be.

Or as Yvon would say...

"The more you know. The less you need." 👏🏻👏🏻👏🏻