The Blog

"I want to make a sh!t load of money... Because the more we make, the more we can give away. And the more other people will think we have a business model worth imitating." Yvon Chouinard - Founder of Patagonia 🏔️

I saw a 264 page mission document yesterday. It looked impressive but by page 17 I was lost.

Yvon said the same thing in 8 words.

✅ Build a business.
✅ Change the world.
✅ Have fun.

Want to share your mission and inspire some folks?

The less words you use, the better it will be.

Or as Yvon wou...

THE BEST PRESENTATION I EVER SAW WAS 615 SLIDES LONG! It took 2 hours 43 minutes to deliver in one sitting, but it felt like 20. And most of the audience were on the edge of their seats the whole time. The time went so quickly it felt like a TED talk. I was in Minneapolis for a Climate Reality Leadership Corps event and this was the former Vice President Al Gore giving his signature keynote on climate change.

Climate change is a very complex topic, full of data heavy slides, devastating...

206 Days.

That's how long it took Greta to go from being an unknown schoolgirl, campaigning about the climate crisis, to one of the most influential young people in the world, and being nominated for the Nobel Peace Prize.

Greta's story is a blueprint for activists and purpose-driven storytellers everywhere.

That's the power of one person, with the right message, in the right environment, speaking to people who want to change, at exactly the right time.

There's a word for this, a...