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Drawing by Jeremy Connell-Waite of a one pager showing Patagonia's purpose driven mission

The more you know. The less you need. patagonia yvon Apr 25, 2025

"I want to make a sh!t load of money... Because the more we make, the more we can give away. And the more other people will think we have a business model worth imitating." Yvon Chouinard - Founder of Patagonia 🏔️

I saw a 264 page mission document yesterday. It looked impressive but by page 17 I was lost.

Yvon said the same thing in 8 words.

✅ Build a business.
✅ Change the world.
✅ Have fun.

Want to share your mission and inspire some folks?

The less words you use, the better it will be.

Or as Yvon wou...